Just found this awesome presentation by Michael Marlatt, a recruiter and digital media junkie. It covers the growth of mobile and SMS with some phenomenal stats, so I wanted to share it with everyone.
Some notable points:
- “The confluence of these three factors (computing, connectivity and the cloud) means your phone is your alter ego, an extension of everything we do. Here, right now, we understand the new rule is ‘mobile first’ in everything. Our job is to make mobile be the answer to everything.” Eric Schmidt, Google CEO
- “91% of the planet keep the mobile phone within arm’s reach 24/7. It is literally the last thing we look at before we go to sleep and again the first thing we see when we wake up.” - Morgan Stanley, 2007
- 91% mobile penetration in the U.S. (CTIA, 2010)
- Over 100% penetration for U.S. population over 5 years old (CTIA, 2010)
- 4.6 billion active global mobile subscriptions (Tomi Ahonen, 2010)
- Compare that to 1.2B PC users and 1.3B landline users
- 3.6 billion global users of SMS (Tomi Ahonen, 2010)
- Compare that to 1.4B email users and 1.7B MMS users
- 4.5 trillion messages sent globally (CTIA, 2009)
- 95% of SMS messages read within 4-15 minutes (Jared Reitzin, MobileStorm, 2009)
- “SMS usage is expected to grow by 22% in 2010, to – 5.5 Trillion total SMS text messages sent globally. The big driver in the SMS traffic now is North America…” (Tomi Ahonen, 2010)
- Quite a bit of SMS usage by 25-54 age range (see slide #87)
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