SMS application development and integration
- 51% of women aged 35-44 and 42% of women aged 45-54 use text messaging (Mobile Marketing Association, 2007 Mobile Attitude & Usage Study)
- 35-44 year olds send an average of 236 texts per month, compared to making 223 calls during the same time period (Nielsen Mobile 2008)
- 26% of those who saw an ad responded at least once by sending an SMS text-message, the most popular ad response (Nielsen Mobile, March 2008)
- One in five US households are cell phone only Source
- US texters sent 1 trillion SMS messages in 2008, up from 363 billion in 2007 Source
- Text messaging is more popular than IM, Email, and Voice among college mobile users Source
- SMS advertising experiences some of the highest response rates among other advertising mediums.
- Restaurants can expect a 15.5% response rate to SMS advertising Source
- 86% of the US population (13+) own a mobile device (m:metrics Aug 2007)
- 30% of all consumers are interested in receiving permission based mobile coupon service (Juniper Research in MMA industry review May 2008)
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