On mobile
The New York Times on SMS advertising,
The vast majority of people say they are averse to having advertisements text-messaged or otherwise sent to their cellphones. But nearly a quarter of people who have gotten such ads say they have responded at least once, a figure that is highly encouraging to marketers.
True as far as it goes – though the “vast majority of people” say that they’re averse to any kind of advertising, so that isn’t much of a surprise. The Times does find a correlation between availability of unlimited text plans and ad response rates. Even so, advertising is the nail for those with only a hammer. It’s still nice to know that consumers are coming around to having their walls perforated with nail holes.
This underscores our approach to SMS: provide a useful service first.
