For an introduction to this series, see Writing SMS Help Messages. Today, I’m going to cover mandatory opt-out workflow, which is about as much fun as it sounds; like the procedural bits of the Ken Starr report (topical!). I’m focusing here on Standard Rate Messaging.
From the MMA Best Practices, the source of all the pull quotes in this post:
It is fundamental to the concept of control that a subscriber maintains the ability to stop participating and receiving messages from a shortcode program when desired.
As soon as a user subscribes to your program, you must explicitly tell them how to opt-out, and they must be able to do so at any time. It’s an important measure against abuse, as any ethical marketer would agree.
That said, consider the well-intentioned, but rigidly applied opt-out workflow within a complex chat application. How do we discount the false positives?
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continue to the full post. It takes others an average of 3:59 minutes to complete Writing SMS Opt-Out (STOP) Messages.